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The Pabst Theater Group is a multi-faceted entertainment organization whose activities include the booking, marketing and hosting of over 650 events per year in and around the city of Milwaukee in iconic, creative places of public assembly helping to build community, loyalty and reinforce identity and heritage for Milwaukee. The group's core venues are The Pabst Theater, The Riverside Theater, Turner Hall Ballroom and The Back Room @ Colective (in partnership with Colective Coffee).